Channel Summit META 2025 Opens with Over 1,200 Meetings, Strategic Keynotes and a Strong Focus on Retail’s Future

Channel Summit META 2025 officially kicks off this week at the Fairmont Bab Al Bahr in Abu Dhabi, bringing together close to 500 senior-level delegates from across the Middle East, Africa, and South Asia.
One of the event’s most anticipated moments is the regional launch of the CMF Phone 2 Pro by Nothing. The device continues the brand’s philosophy of sleek, design-led technology with modular customisation at its core — offering attendees a first look at Nothing’s latest smartphone alongside a new range of wearables and accessories.
Across 7 and 8 May, delegates will hear from some of the most influential voices in tech and retail. Agenda highlights include:
- Microsoft, talking about the AI era
- Logitech, sharing how retail media is accelerating omnichannel success in the consumer electronics space
- GfK, offering data-led insight into the region’s smart home market and evolving consumer expectations
- CONTEXT, with a look at ICT retail channel dynamics and strategic direction
- Almonds.ai, showcasing how tech-enabled incentive and loyalty programmes can drive engagement
- Profitwheel, introducing its consumer.ai platform for sharper behavioral intelligence
- Live Video Shopping: Live Video Shopping is emerging as a game-changer — blending entertainment, engagement, and instant purchasing into one seamless experience.
Full agenda here: https://www.channel-summit.com/agenda-mena
A brand-new whitepaper from Bellamy Alden, commissioned in partnership with ChannelHub, will be unveiled during the summit. Titled “Six Critical Sales Challenges Facing AI Electronics Retailers,” the report provides a practical framework for tech-focused retail teams navigating complex consumer behaviours and shifting go-to-market demands. Findings will be presented during the Electronics Channel Strategy Forum, and the full report will be made available to delegates post-event.
Recognising Innovation and Impact
The Channel Summit META Awards will return to celebrate leadership across the channel — with winners announced during the event. Categories highlight product innovation, retail success and circular initiatives.