ChannelHub Partners With Switchitech to Strengthen Industry Reach

ChannelHub, the ultimate platform connecting Consumer Electronics (CE) and IT brands with technology channel partners across Europe, the Middle East, and Africa (EMEA), today announced a strategic partnership with Switchitech Inc., a Canada-based consulting firm specializing in retail execution, distribution strategy, and go-to market growth for technology, gaming, IT, and mobility brands.

This partnership brings together ChannelHub’s unique blend of in-person one-on-one meetings and high-value networking events, combined with its online tools including a matchmaking platform and digital events, alongside Switchitech’s proven market expertise and strong execution capabilities—creating a more connected, business driven ecosystem for brands, distributors, retailers, and channel partners.

“Switchitech brings deep market expertise and strong credibility across the industry—built through years of real execution and results,” said Farouk Hemraj, CEO & Founder of ChannelHub. “By partnering with them, we’re strengthening how ChannelHub connects brands and channel partners, while expanding the impact, reach, and value of our platform across the region.”

Through this collaboration, ChannelHub and Switchitech will work to expand the reach and scope of ChannelHub’s engagement platform—bringing more participants into the conversation and creating stronger outcomes for brands and partners across EMEA.

“This partnership reflects exactly where the channel ecosystem is headed—more focused engagement, better collaboration, and wider participation,” said Mehdi Hasan, Regional Director at Switchitech. “By combining ChannelHub’s platform and event strengths with Switchitech’s market access and execution expertise, we aim to take the event to a wider audience, broaden its scope, and drive more meaningful outcomes for all stakeholders.”

The partnership will focus on strengthening industry interactions through enhanced programming, curated participation, and measurable business value—ensuring every engagement delivers results beyond visibility.

“This partnership is a strong step forward,” said Sachin Kapoor, Founder & CEO of Switchitech. “ChannelHub has built an excellent platform for meaningful industry engagement, and Switchitech will help extend its reach to a wider audience and broader scope across key markets. Together, we aim to create bigger opportunities, stronger participation, and greater value for the entire ecosystem.”