Headline Sponsor Interview: Kateryna Cherepashenko, Head of Sales, Proove

Tell us about Proove

Every brand starts with a purpose. For Proove, this has always been to redefine how modern technology can enrich everyday life. Since its foundation in 2020, Proove has combined innovation, thoughtful design, and reliable functionality to create products that make a real difference.

Proove is based in Shenzhen and collaborates with over 200 manufacturing partners, employing more than 700 professionals. Our expanding range includes over 2000 products spanning categories such as audio devices, chargers, power banks, smartwatches, electric scooters, office and home accessories, car electronics, phone cases, and protective glass.

Each partnership is built around a shared vision: to make technology powerful and understandable. That’s why Proove integrates the latest innovations, including GaN fast charging, Qi2 magnetic precision, AI Power optimization, and immersive sound technologies such as Surround 7.1 and ANC & ENC.

In 2024, the brand introduced the Proove Gaming line, offering gaming peripherals such as keyboards, mice, headsets, gamepads, chairs and tables. One of its most distinctive features is the unique 8D armrest system — a custom-engineered solution offering eight axes of adjustment for the perfect fit and ergonomic support.

We focus on creating technology that feels natural, looks contemporary and performs consistently. Through ongoing research, design evolution and strong international partnerships, Proove continues to expand its global presence, proving that smart technology can be both sophisticated and meaningful.

Which markets are you selling in currently?

Proove has established a robust global network by partnering with major distributors and retail groups in over 60 countries. Our products are available across Europe, the Middle East, Asia, China, Latin America and Eastern Europe, with customers able to purchase them through local partners and international sales channels.

Our key partners include KOFF, Upun, L-case, Heleos, BEST ,Tpro, SmartAxis, Zerisur, Celular.al, Darvin, С-СOON, Ncase. Thanks to our extensive network, Proove products are available in physical retail stores, as well as on leading e-commerce platforms such as Alibaba.

How has 2025 been for Proove?

The year 2025 has been a period of confident growth and meaningful milestones for Proove. We have strengthened our position in existing markets and successfully entered several new ones, securing exclusive distribution agreements in Iraq, Poland, Romania, Lebanon, Uruguay and Albania. These partnerships are an important step towards expanding our global presence and building stronger regional ecosystems.

Proove also participated in major international exhibitions and trade events in Hong Kong, Berlin, Dubai and Brazil, further expanding our network of partners. Combined with steady sales growth across key product categories, these initiatives have made 2025 a pivotal year, setting the foundation for the next stage of the brand’s global expansion.

Another notable achievement was the comprehensive launch of the Proove Gaming website, which now serves as a dedicated platform for our gaming products, offering partners and consumers a clearer brand experience and easier access to the collection.

Which markets are you targeting for  2026?

In 2026, Proove is continuing its strategic expansion across the EMEA region, with a focus on building long-term partnerships and strengthening brand visibility in key markets.

We are currently seeking new distribution and retail partners in Germany, France, Norway, the Netherlands, the United Kingdom, Austria, Denmark, Sweden, Finland, Belgium, Switzerland, Spain, Italy, Turkey, the UAE, and Saudi Arabia (KSA). These countries represent the next stage of Proove’s regional growth and a strong opportunity to expand our presence in both online and offline channels.

Our goal is to develop a sustainable partner network that ensures consistent product availability, localized marketing, and seamless customer experience.

Through this expansion, Proove aims to solidify its position as one of the most dynamic and trusted smart electronics brands in the EMEA region.

Are you selling to consumer channels only? Please explain your business model.

Proove operates within a B2B partnership model, collaborating with distributors, retail chains, and online marketplaces worldwide. By partnering with leading factories worldwide, Proove can ensure efficient supply chains, stable production cycles and consistent product availability. Every product undergoes two quality inspections — one at the factory and one before shipment.

Our partners benefit from comprehensive operational assistance, marketing support, and personalized control mechanisms that simplify collaboration and reduce operational costs. The company’s integrated structure enables clients to manage a complete product portfolio via one coordinated system, from production to market launch.

Proove also provides digital and point-of-sale (POS) materials, strengthens partners’ online presence, and offers brand management, merchandising, and training programs. This B2B-focused ecosystem empowers our partners to grow alongside the brand by combining innovation, reliability, and long-term business value.

Marketing support from vendors is important to retailers and distributors. How do you support channel partners with marketing assets and campaigns?

Proove views marketing as a key part of successful collaboration with our partners. Each partner that joins our network receives full access to a wide range of marketing tools and assets that are ready to use and designed to accelerate sales and strengthen brand presence in their region.

Partners can access a shared digital library containing product photos, videos, banners, brand books, slogans and design templates. We also provide point-of-sale (POS) materials such as posters, stoppers, stickers, and branded merchandise to increase in-store visibility.

We actively help our partners build an online presence by promoting them through our website and social media, and by supporting digital campaigns and collaborations. We also offer merchandising guidance, brand management materials and product training programs for sales teams, ensuring consistent communication and effective promotion. We provide partners with everything they need — from creative assets to practical tools — to help them grow alongside the brand and deliver a consistent Proove experience to consumers.

What can attendees expect to see at your booth?

At Channel Summit EMEA 2026, Proove will invite visitors to explore the next chapter in the evolution of our brand. At our stand, guests can discover our latest product collections, including highlights from our smart electronics, lifestyle and Proove Gaming ranges.

Visitors will also have a rare opportunity to meet key decision-makers directly, discuss distribution opportunities and explore regional exclusives. The event will feature a Newcomers Presentation, which is designed to give potential partners a clear overview of Proove’s business model, marketing ecosystem and cooperation formats.

Most importantly, Channel Summit attendees will be able to negotiate and finalize exclusive partnership agreements on the spot, providing a unique opportunity to collaborate with one of the fastest-growing tech brands of 2025.

Proove is a Headline Sponsor for Channel Summit EMEA 2026. For more information about Proove, visit prooveglobal.com