Exhibitor Interview: Elvis Huang, Regional Sales Director - EU, SKG

Tell us about SKG

SKG, founded in 2007, is a global innovator in smart health and wellness technology, specializing in advanced massage devices and EMS+TENS solutions. We are certified as WORLD's NO.1 Brand of Smart Massager by Frost & Sullivan. We lead the field in EMS tech – our proprietary pulse frequencies reach up to 6000 Hz, which is closer to medical-grade physiotherapy equipment than typical massagers.

This means deeper, more effective muscle relief at safe levels. At the same time, SKG’s products are known for their sleek, high-end design and quality. We blend cutting-edge engineering with elegant aesthetics – a combination that has earned SKG international design accolades like the Red Dot and iF awards and positioned our mechanical massagers firmly in the premium market segment.

How was 2025. Any highlights to share?

In 2025, SKG’s global profile soared through landmark events and expansions. One highlight was becoming an official partner of Turkey’s iconic Istanbul Marathon – the only marathon spanning both Europe and Asia – showcasing SKG’s commitment to wellness on a world stage.

We also expanded into major travel hubs, reaching 139 airport retail locations worldwide, including flagship placements in Istanbul, Frankfurt, Singapore Changi, and Jakarta, to connect with travellers around the globe. SKG further demonstrated its innovation at top tech shows like CES and IFA, while garnering attention from leading media outlets such as Forbes and Milano Finanza for our breakthroughs. To top it off, NBA Hall-of-Famer Tracy McGrady joined as a global brand ambassador, adding star power to our international growth and underscoring the brand’s worldwide appeal

What sets your products apart from others on the market?

SKG stands apart through a unique fusion of advanced technology, design excellence, and uncompromising quality. Our patented EMS pulse innovations deliver frequencies close to medical-grade equipment, providing deeper muscle stimulation and more effective relief than ordinary massagers. Equally, our devices boast award-winning designs – including Red Dot, iF and Good Design Awards – reflecting a blend of high-end aesthetics with ergonomic innovation.

We also prioritize sustainability, actively using eco-friendly materials and sustainable manufacturing practices in our products. The result is a premium-quality wellness device that not only looks sleek and luxurious, but is built responsibly. This commitment to cutting-edge tech, elegant design, and superior quality ensures that SKG products truly stand out in the market.

Can you give us an overview of your customer profile?

SKG’s core customers are well-educated, middle-to-upper-income families who actively invest in long-term health and wellness. They are primarily aged 35–54, a life stage where career stability and family responsibilities drive a strong focus on preventive health and daily recovery. Over one-third hold a bachelor’s degree or higher, making them rational decision-makers who value technology, quality, and proven effectiveness.

A significant portion are married with family-oriented lifestyles, which explains the demand for versatile wellness products suitable for multiple users at home. With over 35% earning USD 125,000+ annually, they have strong purchasing power and are willing to invest in premium, reliable health-tech solutions.

Which markets are you targeting? Who are you hoping to do business with at Channel Summit?

We are seeking distributors from Nordics, UK, Spain, France, and Italy etc,. Simultaneously, we are actively seeking retailers and various types of channels from the DACH region, Poland, and Benelux etc,. In addition, airport travel retail will be one of our key priorities, as our product's 'Anytime, Anywhere' attributes are highly suited for travel retail.

What can delegates look forward to at your booth?

Empowering health through smart technology — Enjoy life anytime, anywhere.

Discover our next-generation massage solutions designed for modern, on-the-go lifestyles. Experience the debut of our latest portable EMS massage device, compact yet powerful. Meet our new lightweight, human-hand–simulated Mechanical Massager, delivering natural and deep relief.

Sounds like a good booth to visit! SKG is exhibiting at Channel Summit EMEA 2026. Visit skg.com for more information about the company and products.