The MMMR is an informal monthly mood and market survey run by ChannelHub.
70 participating distributors from the EMEA region share thoughts, content and performance overviews for 6 product categories including personal audio, health and wellness and smart tech.
This month marks 1 year of the MMMR report and we wanted to share a few highlights from the September survey to mark 12 months of data collection and sharing with our distributor community.
- September 2026 was the best month for the Health & Wellness with 20% of respondents reporting that the category performed above and beyond expectation.
- Optimism around Christmas sales with physical retail getting a vote of confidence from the participating distributors. 40% of the respondents expect increased in-store sales compared to 2025 with a 12% increase in online sales.
- Mobile Accessories, Health & Wellness and Laptops, Tablets & PCs are the top 3 anticipated best seller categories for the Christmas season.
- Overall sales performance for September was rated 7.1 out of 10, up 0.2 compared to the same period last year. Online retail sales showed the biggest increase with
- Trading obstacles were fairly consistent with supply chain worries, conflicts and memory prices continuing to dampen distributor spirits. A few distributors are noting a consumer trend of saving over spending with wariness in some European markets about future economic headwinds. Refurbished tech gets a mention as a potential growth category and EU legislation around packaging in particular also mentioned as a pain point.
The MMMR report is open to any distributor trading in the EMEA region. If you’d like to join and get free monthly report, register your interest here