MMMR 1 year on and September Market Highlights

The MMMR is an informal monthly mood and market survey run by ChannelHub.

70 participating distributors from the EMEA region share thoughts, content and performance overviews for 6 product categories including personal audio, health and wellness and smart tech.

This month marks 1 year of the MMMR report and we wanted to share a few highlights from the September survey to mark 12 months of data collection and sharing with our distributor community.

• September 2026 was the best month for the Health & Wellness with 20% of respondents reporting that the category performed above and beyond expectation.
  

• Optimism around Christmas sales with physical retail getting a vote of confidence from the participating distributors. 40% of the respondents expect increased in-store sales compared to 2025 with a 12% increase in online sales.

• Mobile Accessories, Health & Wellness and Laptops, Tablets & PCs are the top 3 anticipated best seller categories for the Christmas season.

• Overall sales performance for September was rated 7.1 out of 10, up 0.2 compared to the same period last year. Online retail sales showed the biggest increase with

• Trading obstacles were fairly consistent with supply chain worries, conflicts and memory prices continuing to dampen distributor spirits. A few distributors are noting a consumer trend of saving over spending with wariness in some European markets about future economic headwinds. Refurbished tech gets a mention as a potential growth category and EU legislation around packaging in particular also mentioned as a pain point.

The MMMR report is open to any distributor trading in the EMEA region. If you’d like to join and get free monthly report, register your interest here