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Writer's pictureAlain Godet

BlueStar Extends EMEA Partnership with StayLinked


Maurice Van Rijn, VP of Business Development at BlueStar EMEA
Maurice Van Rijn, VP of Business Development at BlueStar EMEA

StayLinked, the modern Terminal Emulation (TE) solutions provider, has announced that BlueStar, the solutions-based distributor for RFID, Auto ID, POS and Mobility products, has expanded its EMEA partnership with StayLinked to include the Evolve integration platform.


StayLinked Evolve enables the deployment of new Industrial Internet of Things (IIoT) technology into warehouses and logistics companies without the need for coding, scripting, or specialist technical skills. This removes the barriers for partners looking to grow existing accounts by introducing new productivity enhancing technologies such as Autonomous Mobile Robots (AMRs) and wearable mobile devices.


Evolve enables the seamless integration of these new and emerging technologies without the need for expensive, complex, and risky integration or the requirement to upgrade or even rip and replace existing warehouse management systems (WMS).


Warehouses are under constant pressure to improve their productivity and optimise the efficiency of their workers to meet growing demands. Many are seeking the right technology to revolutionise their workflows and drive-up productivity. With StayLinked Evolve, BlueStar’s partners can now seize these new technology opportunities within their existing accounts, unlock new revenue streams, and enhance their profitability and stickiness within their existing customer accounts”, said Raymond Wolfert, Director of Channel Sales in EMEA at StayLinked.


The Evolve platform has been developed alongside StayLinked’s existing enterprise-grade, robust, and highly secure SmartTE software solutions, which are proven to eliminate dropped sessions. Due to SmartTE's superior architecture, sessions are maintained on the host server, rather than the device client, which ensures Telnet sessions are never dropped, even when devices are rebooted, the battery fails, or when users roam between Wi-Fi and cellular networks.


Maurice Van Rijn, VP of Business Development at BlueStar EMEA, says: “BlueStar is excited to be extending the StayLinked partnership to include the Evolve software platform. It will deliver immense value and growth to our partners, accelerating their opportunity to deliver emerging IIoT technologies into the core of their customers’ operations. With StayLinked Evolve, they can explore valuable new business opportunities within their existing accounts, generating additional revenue streams and gaining the competitive edge. These are challenging times for warehousing customers, who are being squeezed to do more with less. We see a vast opportunity for partners to improve their customers’ efficiency, productivity, and profit.


StayLinked recently announced its revamped Global Partner Program to support existing and new partners in driving growth opportunities. The channel program helps partners to increase revenue opportunities, enhance profitability and unlock adjacent business opportunities.


StayLinked platform is available through BlueStar offices in Denmark, Finland, France, Germany, Hungary, Netherlands, Norway, Portugal, Spain, Sweden and the United Kingdom.

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