Channel Summit META 2025 Celebrates Excellence in Consumer Tech with Prestigious Awards Ceremony

 

Channel Summit META 2025 concluded with a dynamic awards ceremony at the Fairmont Bab Al Bahr in Abu Dhabi, honouring outstanding achievements in the consumer technology sector across the Middle East, Turkey, and Africa. The event brought together nearly 500 senior decision-makers from leading tech retailers and distributors for 1.5 days of curated meetings, keynotes, and networking, culminating in this celebration of the channel’s top performers.

 

The annual awards program highlighted exceptional performance across various categories, including vendor excellence, distribution prowess, executive leadership, product launches, and sustainability initiatives. Winners were determined through live voting by participating retail buyers, ensuring that the accolades reflected genuine market impact and business potential.

 

 

Best Vendor 2025

Appliance & Smart Home: Karcher

Audio & Entertainment: Canon

IT Peripherals & Computing: Hama

Lifestyle: Yango Yasmina

Mobile Products: Nothing

 

Best Distributor 2025

Broadline: Oskar

Lifestyle: Lime Concepts and Shift (joint winners)

Retail Executive of the Year 2025

Bahrain: Prince Mathew, Sharaf DG

Kuwait: Girish Kayanadath, Best Yousifi, & Babu Wasim, Lulu (joint winners)

Oman: Pradeep Kumar Dwivedi, Sharaf DG

Qatar: Sibi Karthikeyan, Lulu

Saudi Arabia: Babu Francis Tharakan, Lulu

UAE: Khaled Abbas, Carrefour & Sham Sunder, Emax (joint winners)

Best Product Launch 2025

Mobile Products: Jumbo for Nothing (3a) series on Jumbo Souq

IT & Computing: Sharaf DG for their Copilot+ PC launch

Home: Tornado for their 90cm cooker launch

Entertainment (Audio, Video, Gaming, Lifestyle): Store 974 for their Aorus Master gaming laptops

Circular Initiative 2025

Best Al Yousufi, Kuwait: The Best Renewal Hub (BRH)

 Celebrating Longstanding Partnerships

 This year’s event also acknowledged the enduring relationships that have underpinned the success of Channel Summit META and its predecessor, DISTREE. Many attendees, sponsors, and partners have been part of this community for over two decades, supporting the original format and now championing its evolution into the modern Channel Summit platform.

 

Channel Summit META 2025 closed with close to 2000 scheduled and on-site one-on-one meetings, supported by headline sponsors Nothing, Hama, Lime Concepts, Yango, and Oskar. The event also featured presentations from Livebuy, Microsoft, GfK, and CONTEXT, alongside the launch of the Nothing CMF Phone 2 Pro and the release of a whitepaper by ChannelHub and Bellamy Alden on AI sales challenges in electronics retail.