We caught up with Channel Hub CEO & Co-Founder, Farouk Hemraj, to find out about a new service to drive exhibitor and delegate conversations after the show.
Tell us about the new service
We're trialling something new; a post event follow up service to support our exhibitors and delegates with their 1 to 1 meeting prospects. For 3 months after the show, our team will maintain contact with the exhibitors and delegates to get feedback on their one on one meetings and monitor progress made on discussions.
Where did the idea come from?
It’s something I’ve been thinking about for a while and it’s feedback I’ve had from customers over the years. Engagement onsite is always really high and the intentions are very positive but when people get back to the office, there are usually a lot of distractions waiting for them. So if they have 5-10 great prospects, it’s understandable sometimes that the communication and progress can be delayed.
How is it managed?
The whole team is involved so our Account Managers work with the exhibitors and our audience team liaise with the retailers and distributors. We check the one on one meetings that were booked on the Channel Hub platform and review how many meetings were met, and of course how they were conducted.
A natural follow on is to get feedback on how each side manages the post event conversations so it’s actually a really good way for us to check the true buying intent of the delegates and how the exhibitors are approaching their meeting and relations with potential partners. Useful information for our team and it will feed into the audience review for the 2027 event.
How long does it run for?
For 3 months starting the week after the event so the campaign will wrap up at the end of June.
Is it a paid service?
No, it’s something we are adding to create additional ROI for our participants.
How will you measure the results?
We’ll review the impact of the team’s work in July but so far the feedback has been positive from both exhibitors and delegates. A few deals accelerated along the way so I anticipate making this a permanent service for our event attendees.